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| DMA Ohio "E"
Newsletter |
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DMA
Ohio
Members,
Your board has been hard at work organizing
efforts to increase communications with members and
enhance our educational opportunities. We are pleased to
announce the roll out of webinar capability using
Copper Conferencing. Webinars are web seminars where you enjoy
the programming at your favorite computer while
listening to speakers in your phone. One great advantage
to this means of educational content delivery is you can
log on for the session and as many of your staff as you
wish can join. We expect to do the first session in June
of this year and all
Ohio
members will be
invited.
Notice you are getting a blast e-mail? We
have our member e-mail capability in place as of this
e-newsletter. We encourage everyone to surf to the
National DMA web site and update your information
including your preferred e-mail to receive these types
of communications. Encourage all your chapter members to
submit their e-mail addresses to the national
organization so they can stay in the loop and get the
most out of their membership.
Members expressed support for
greater communication via the Internet at the regional
meeting in Columbus in March.
Ohio DMA is filling the following committees
and members can offer help as a great way to have a bit
of professional fun. Have you ever been board on the job
or just wanted to network with some one who is having
the same challenges as you? Help on a committee and make
the time at work and DMA meetings more professionally
interesting and fun. The committees are as
follows:
- Membership:
Find, suggest and implement programs to build
awareness of DMA and grow the membership
- Nominating: We
need a constant stream of new officers to continue the
work of the organization. Seek and suggest talent and
leaders. A sub group of this committee is the Tellers
Committee which administers and counts ballots.
- Program: Often
the president elect is chair. This committee sets up
the meetings. You make great contacts
here!
- Education:
Work with the certification programs in the state and
help us support new and future CDMs.
- E-business:
This committee helps with our e-mail newsletters,
web site and social networking.
One important position we need to fill for
the fall is president elect. Lead the food service
professionals of your state training for a year before
taking the presidency. Send me an e-mail or call to
express your interest for running for president elect or
for any committee you find interesting. Never fear
because we work with you so you stay on track and know
what the group is to do.
DMA Ohio has started a social networking
group on LinkedIn.
LinkedIn is an online networking site similar to
Facebook but geared to professionals. Members log on to
discuss professional matters and news. Surf to the
LinkedIn site (http://www.linkedin.com/groups?gid=1808367&trk=hb_side_g) Ohio
Dietary Manager's Association and join other Ohio
DMA members. Most of all you will have fun and make new
friends.
Surf the Ohio DMA web to
get the real time information on your state
organization. We will continue to communicate via e-mail
increasing the connection between members, the
organization and the industry.
Timothy
L. Bauman D.H.C.F.A., C.D.M., C.F.P.P.
DMA
Ohio President
Director
of Food and Nutrition Services
Wood County Hospital
950
W. Wooster St.
Bowling Green, Ohio
43402
Work:
419-354-8664
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 Innovation and
Business Evolution
Systematic Solutions for Food
Service Operators |
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The food industry is one of,
if not the most innovative of industries
in the world. To be
certain it is one of the largest being second in
most countries such as the United
States behind
government. So how does such a behemoth change its
look, concepts, menus, modes of service, image,
among other things and do it with such fluidity?
Simple
Innovation,
which is the tool and the specific means by which
food industry exploits change as an opportunity to
evolve their business or service. Most people
think entrepreneurship
is a great idea or a stroke of genius and that
innovation is research and development a technical
pursuit. The practice of entrepreneurship is a discipline and
innovation is an economic and not a technical
term. The image of the freaky haired lab coated
geek scientist is better for television than what
defines our subject and the people who make things
happen. In business, innovation is the creation of
value which makes it an economic pursuit. In food
service the entrepreneur finds opportunities to
exploit innovation.
Successful food service managers need to
take on the rolls of entrepreneurs in their
organizations and purposefully search for the
sources of innovation along with the changes and
their symptoms that indicate opportunities for
successful innovation. Just to open a new
restaurant or feeding concept is not innovation or
entrepreneurial. When the businesses and their
practices are not much different than what came
about in the past and have little or no impact on
change, they do not meet the criteria. How often
do you see some one open another deli, food
counter, change their patient meal delivery system
and of course taking a risk? But are they
entrepreneurial or innovative? When facilities
develop new menus are they just doing what has
been done so many times before? There is always a
gamble when trying something else to increase the
popularity of eating at a facility, but was a new
customer/patient satisfaction or demand created?
Seen under this perspective this is not innovative
or entrepreneurial even though it is a new
venture.
The fast food industry seems mundane
from an innovative or entrepreneurial perspective
on the surface, but in reality it has had far
reaching effects. About all of the final products
are what any decent American restaurant produced
years ago. But by applying management concepts and
management techniques (Asking; What is value to
the customer?), standardizing the product,
designing process and tools, and by basing
training and analysis of the work to be done and
then setting the standards required, the fast food
industry drastically upgraded the yield from
resources, and created new markets and new
customers. This is entrepreneurial and innovative.
So how do food service managers use
innovation as the specific function of
entrepreneurship, whether in their existing
operations, volunteer services, or a new venture
started back in the kitchen? The menu is
everything and it defines our labor, marketing,
staffing equipment and more. Once you establish
the menu, look at the equipment needed to produce
the food. We are undergoing a revolution in food
service equipment with the new fast cook ovens,
energy and water efficient equipment, ventilation
breakthroughs, equipment modularity and smart
technologies everywhere (Source: Bauman and Toczek
The Food
Service Managers Tune-up Book 2008, ISBN
978-0-615-23327-7). Play the managerial chess game
and put the pieces together to make your next
move.
Lets look again at the fast food industry
and the effect it has had. Hamburger and hotdog
chains sprang up all over the
U.S.
back in the fifties and later in the sixties,
pizza made its march across the country. During
this time management was being applied to what had
always been a hit and miss, mom and pop business.
Companies began doing what today is standard
practice in many organizations and heavily used by
the ones who dominate the food industry. First
they design the end product to their
specifications even if it is an age old item such
as pizza, fries, burgers, chicken etc. and then
they redesign the entire process of making it. In
many cases the companies with enough resources
either invent or work with manufacturers to make
the tools so that every part of the (in the case
of a sandwich) bread, the spread, the filler and
the condiment (the four basic parts of a sandwich)
are identical and turned out in a precisely timed
and highly automated process. I remember seeing my
first push button timed fryer with consternation
and then realized the brilliance and simplicity of
a solution to demographic shifts creating labor
shortages, training problems and consistency
issues. The pizza industry expanded in part
because of the design of a cardboard box which
allowed the product to reach a home or any
customer within a certain distance, at or at least
close to the quality reached when pulled out of
the oven. Ever consider delivery in your
operation? Many foods such as pizza, sandwiches
etc. can be custom made and browned in as little
as 30 to 90 seconds in the new fast cook ovens.
None of the required technologies were new but
putting all the pieces together in such a way to
exploit opportunity resulted in a new customer
satisfaction and demand. These practices
drastically upgraded the yield from resources,
created a new market and a new customer. Kitchen,
dining room and the whole facility design is being
affected. The way these innovations were or can be
brought to bear is entrepreneurship.
To innovate successfully food service
innovators must go out to look, ask and listen.
Managers need to work out analytically what the
innovation needs to be to satisfy the opportunity.
Study the potential users (patients, customers
employees, you know the lot), discover their
expectations, their values and their needs. To be
effective, solutions need to be simple and
focused. The convergence of many technologies such
as computerization, new generation kitchen
equipment and changes in patient care make
new service methods
increasingly practical. The need for patient
nutrition information is long established but the
increased demand and availability of this
information to the non-patients we serve is
allowing institutions focus resources on issues
they saw no need for in the past. Now your new
oven can make sandwiches so fast that they can be
fresh and tasty along with nutrient analysis in
the amount of time a customer is willing to stand
in line down in the cafeteria. New customer demand
and satisfaction can be created.
Innovation is work rather than genius.
Knowledge, ingenuity and focus take time and
effort to succeed. Innovation and the
entrepreneurial spirit in food service face a
tremendous challenge and this needs to be
exploited as opportunity.
Author:Timothy L
Bauman DHCFA, CDM,
CFPP |
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Our Mission: To
provide optimum nutritional care through foodservice
management. |
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3_}@ If you no longer wish to receive emails from us click here
DMA Ohio "E" Newsletter
DMA Ohio Members,
Your board has been hard at work organizing efforts to increase communications
with members and enhance our educational opportunities. We are pleased to announce
the roll out of webinar capability using Copper Conferencing. Webinars are
web seminars where you enjoy the programming at your favorite computer while
listening to speakers in your phone. One great advantage to this means of educational
content delivery is you can log on for the session and as many of your staff
as you wish can join. We expect to do the first session in June of this year
and all Ohio members will be invited.
Notice you are getting a blast e-mail? We have our member e-mail capability
in place as of this e-newsletter. We encourage everyone to surf to the National
DMA web site and update your information including your preferred e-mail to
receive these types of communications. Encourage all your chapter members to
submit their e-mail addresses to the national organization so they can stay
in the loop and get the most out of their membership.
Members expressed support for greater communication via the Internet at the
regional meeting in Columbus in March.
Ohio DMA is filling the following committees and members can offer help as
a great way to have a bit of professional fun. Have you ever been board on
the job or just wanted to network with some one who is having the same challenges
as you? Help on a committee and make the time at work and DMA meetings more
professionally interesting and fun. The committees are as follows:
Membership: Find, suggest and implement programs to build awareness of DMA
and grow the membership
Nominating: We need a constant stream of new officers to continue the work
of the organization. Seek and suggest talent and leaders. A sub group of this
committee is the Tellers Committee which administers and counts ballots.
Program: Often the president elect is chair. This committee sets up the meetings.
You make great contacts here!
Education: Work with the certification programs in the state and help us
support new and future CDMs.
E-business: This committee helps with our e-mail newsletters, web site and
social networking.
One important position we need to fill for the fall is president elect. Lead
the food service professionals of your state training for a year before taking
the presidency. Send me an e-mail or call to express your interest for running
for president elect or for any committee you find interesting. Never fear because
we work with you so you stay on track and know what the group is to do.
DMA Ohio has started a social networking group on LinkedIn. LinkedIn is an
online networking site similar to Facebook but geared to professionals. Members
log on to discuss professional matters and news. Surf to the LinkedIn site
(http://www.linkedin.com/groups?gid=1808367&trk=hb_side_g) Ohio Dietary Manager's
Association and join other Ohio DMA members. Most of all you will have fun
and make new friends.
Surf the Ohio DMA web to get the real time information on your state organization.
We will continue to communicate via e-mail increasing the connection between
members, the organization and the industry.
Timothy L. Bauman D.H.C.F.A., C.D.M., C.F.P.P.
DMA Ohio President
Director of Food and NutritionServices
WoodCountyHospital
950 W. Wooster St.
Bowling Green, Ohio43402
Work: 419-354-8664
Innovation and Business Evolution
Systematic Solutions for Food Service Operators
The food industry is one of, if not the most innovative of industri
es in
the world. To be certain it is one of the largest being second in most countries
such as the United States behind government. So how does such a behemoth change
its look, concepts, menus, modes of service, image, among other things and
do it with such fluidity? Simple Innovation, which is the tool and the specific
means by which food industry exploits change as an opportunity to evolve their
business or service. Most people think entrepreneurship is a great idea or
a stroke of genius and that innovation is research and development a technical
pursuit. The practice of entrepreneurshipis a discipline and innovation is
an economic and not a technical term. The image of the freaky haired lab coated
geek scientist is better for television than what defines our subject and the
people who make things happen. In business, innovation is the creation of value
which makes it an economic pursuit. In food service the entrepreneur finds
opportunities to exploit innovation.
Successful food service managers need to take on the rolls of entrepreneurs
in their organizations and purposefully search for the sources of innovation
along with the changes and their symptoms that indicate opportunities for successful
innovation. Just to open a new restaurant or feeding concept is not innovation
or entrepreneurial. When the businesses and their practices are not much different
than what came about in the past and have little or no impact on change, they
do not meet the criteria. How often do you see some one open another deli,
food counter, change their patient meal delivery system and of course taking
a risk? But are they entrepreneurial or innovative? When facilities develop
new menus are they just doing what has been done so many times before? There
is always a gamble when trying something else to increase the popularity of
eating at a facility, but was a new customer/patient satisfaction or demand
created? Seen under this perspective this is not innovative or entrepreneurial
even though it is a new venture.
The fast food industry seems mundane from an innovative or entrepreneurial
perspective on the surface, but in reality it has had far reaching effects.
About all of the final products are what any decent American restaurant produced
years ago. But by applying management concepts and management techniques (Asking;
What is value to the customer?), standardizing the product, designing process
and tools, and by basing training and analysis of the work to be done and then
setting the standards required, the fast food industry drastically upgraded
the yield from resources, and created new markets and new customers. This is
entrepreneurial and innovative.
So how do food service managers use innovation as the specific function of
entrepreneurship, whether in their existing operations, volunteer services,
or a new venture started back in the kitchen? The menu is everything and it
defines our labor, marketing, staffing equipment and more. Once you establish
the menu, look at the equipment needed to produce the food. We are undergoing
a revolution in food service equipment with the new fast cook ovens, energy
and water efficient equipment, ventilation breakthroughs, equipment modularity
and smart technologies everywhere (Source: Bauman and Toczek The Food Service
Managers Tune-up Book 2008, ISBN 978-0-615-23327-7). Play the managerial chess
game and put the pieces together to make your next move.
Lets look again at the fast food industry and the effect it has had. Hamburger
and hotdog chains sprang up all over the U.S. back in the fifties and later
in the sixties, pizza made its march across the country. During this time management
was being applied to what had always been a hit and miss, mom and pop business.
Companies began doing what today is standard practice in many organizations
and heavily used by the ones who dominate the food industry. First they design
the end product to their specifications even if it is an age old item such
as pizza, fries, burgers, chicken etc. and then they redesign the entire process
of making it. In many cases the companies with enough resources either invent
or work with manufacturers to make the tools so that every part of the (in
the case of a sandwich) bread, the spread, the filler and the condiment (the
four basic parts of a sandwich) are identical and turned out in a precisely
timed and highly automated process. I remember seeing my first push button
timed fryer with consternation and then realized the brilliance and simplicity
of a solution to demographic shifts creating labor shortages, training problems
and consistency issues. The pizza industry expanded in part because of the
design of a cardboard box which allowed the product to reach a home or any
customer within a certain distance, at or at least close to the quality reached
when pulled out of the oven. Ever consider delivery in your operation? Many
foods such as pizza, sandwiches etc. can be custom made and browned in as little
as 30 to 90 seconds in the new fast cook ovens. None of the required technologies
were new but putting all the pieces together in such a way to exploit opportunity
resulted in a new customer satisfaction and demand. These practices drastically
upgraded the yield from resources, created a new market and a new customer.
Kitchen, dining room and the whole facility design is being affected. The way
these innovations were or can be brought to bear is entrepreneurship.
To innovate successfully food service innovators must go out to look, ask and
listen. Managers need to work out analytically what the innovation needs to
be to satisfy the opportunity. Study the potential users (patients, customers
employees, you know the lot), discover their expectations, their values and
their needs. To be effective, solutions need to be simple and focused. The
convergence of many technologies such as computerization, new generation kitchen
equipment and changes in patient care make newservice methods increasingly
practical. The need for patient nutrition information is long established but
the increased demand and availability of this information to the non-patients
we serve is allowing institutions focus resources on issues they saw no need
for in the past. Now your new oven can make sandwiches so fast that they can
be fresh and tasty along with nutrient analysis in the amount of time a customer
is willing to stand in line down in the cafeteria. New customer demand and
satisfaction can be created.
Innovation is work rather than genius. Knowledge, ingenuity and focus take
time and effort to succeed. Innovation and the entrepreneurial spirit in food
service face a tremendous challenge and this needs to be exploited as opportunity.
Author:Timothy L Bauman DHCFA, CDM, CFPP
Our Mission: To provide optimum nutritional care through foodservice management.
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